Bill D’Arienzo is the Founder of WDA Brand Marketing Strategies and serves as U.S. strategy advisor for Ambrosetti.eu the # 1 think tank in Italy & in the top 5 of European business consultancies and in the top 100 of over 6000 global firms. (the University of Pennsylvania., 2022). Given his experience as a fashion executive and marketing specialist, he has also been called upon as an expert witness in trademark infringement cases, having written reports for brands such as Adidas, Gucci and others in support of their brand trademarks and market identities. Bill is also creator & lecturer, of the Experimental Seminar, "Converting Fashion's Current ESG/CSR Challenges into Business Opportunities" at the Stern School of Business/NYU as well as several Brand Management Certificate Programs at FIT/NYC. These include "Branding ESG for Advancing, Circularity & Sustainable Fashion" & " Managing Fashion & Luxury Brands in a Digital Marketplace" His textbook, "Brand Management Strategies: Luxury & Mass Markets" (described by one reviewer as "The Evergreen Standard"), has been adopted/recommended at over 12 US Universities.